Evidence that our coaching improves positive emotion and reduces negative emotions like fear and distress

Coaching is a field notorious for bold and potentially bogus claims. At The Natural Coaching Company we try – as far as possible – to evidence the benefits of our work. Of course, it’s fine to feel like it’s working…but it’s we like to have some facts, to show how coaching changes the window on ourselves and the world.

So, taking a lead from leading evidence-based coach psychologist Anthony Grant, we have developed a before and after questionnaire that measures ‘positive and negative affect’. In other words, how much self-assessed negative vs positive emotion is showing up over time.

So far we have measured a c45% reduction in negative emotions like distress, nervous, afraid. Supported by client testimonials, self-reflection and other feedback, this is a promising sign that our coaching is having a positive impact.

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